MEET THE MENACE
A world played safe is a world profoundly dull. We rely on the unpredictable, the wild cards, and the so called menaces to society to inject the excitement and surprise that makes life truly memorable.
With Malört being a widely, extremely hated alcohol, its common knowledge in the city of Chicago that when you drink Malört, you know how to have a crazy time.
Let’s highlight this menace and bring their actions to the forefront.
OOH
Social - Recipes for Disaster
We'll feature fun, experimental Malört cocktail recipes on Instagram to celebrate the liquor's menacing reputation while proving its surprising versatility.
Malört Roulette
Throughout bars in the city of Chicago, the Malört Roulette Wheel will be placed to ensure menace energy everywhere. Each slice of the Malört Roulette Wheel is a slightly embarrassing dare to do in the bar. One slice takes things further: Menace Time.
If you land on a regular dare, you’re stuck with it. If you land on Menace Time, you take a shot of Malört and earn another spin. It’s a fun way to double your chaos and keep the menace energy going.