DON’T SKIP BRAIN DAY.

Taking care of yourself means more than taking care of your body. Headspace is going to remind people the importance of exercising the most vital muscle: the brain.

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LIFETIME FITNESS X HEADSPACE

Headspace will bring the idea of mental health into the gym by turning everyday stressors into physical weights. Additionally we’ll place targeted copy around the gym to gently and unobtrusively remind our audience that their brain deserves as much attention as their quads. 

By meeting people where they train their bodies, we’ll to encourage them to empower their minds.

SOCIAL #BRAINDAY

Get fitness influencers on tik tok / instagram to talk about the most underrated part of their routine: brain day. They’ll discuss how mental wellness, with the help of headspace, plays a key role in their physical fitness and their lives before inviting followers to share their own tips and experiences under the hashtag “brainday”.

CW: Jake Selly, Ava Zawilenski